Knowledge First

Before jumping into assuming marketing is the problem that needs to be solved, we look for answers.

• What is the business problem you are trying to solve?

• Why do you feel there is a business problem?

• Why do you think it is a marketing problem?

• What information and data do you have that support your concern?

Answers to questions like these will help us understand what your business challenges are and where information gaps exist.

Filling those information gaps will provide us the understanding where marketing can help or where other solutions are needed.