Social Media Planning
- Passive Social Media Analysis – Learn what is being said about a company and where it is being said
- Active Social Media Audit – Review current social media activity directed by a company and its ROI
- Planning – Use findings determine best social media strategy
Copy/Content Editing
- Copy Editing – Helping companies communicate more effectively through better content throughout their communications
Strategic Planning
- Brand Planning – Help companies put the right plans and operations in place to ensure their customer experience lives up to their brand promise.
- Competitive Analysis – Conduct a competitive analysis to best help you position your company to succeed in the marketplace.
- Market Analysis – Take a holistic look at the marketplace to help identify areas for growth, changes in consumer behavior and potential pitfalls to avoid.
- Positioning/Re-Positioning – Guide new companies and companies in transition on who to target, what to say and how to say it.
Research
- Qualitative – Conduct depth interviews with key constituents to help define or refine brand position, competitive advantage, and/or messaging.
- Executive Interviews
- Employee Interviews
- Customer Interviews
- Prospect Interviews
- Quantitative – Direct quantitative research to gain projectable information from a target market.
- Mystery Shopping – Ensure you are communicating properly and effectively by mystery shopping your company and competition.
- Research Analysis – Provide an objective look and recommendation based on research you have already conducted.
Marketing Communications Planning
- Marketing Plan Development – Develop a marketing communications plan based on your current communications – from the first phone call to an invoice to post-purchase – and how your audience prefers to receive communications.
- Communications Audit – Review all communications materials for consistency in message, look and tone to make sure your brand and positioning are consistent and as powerful as possible.
