Comments for Market Smarter

Comment on Timing is Everything by admin

admin — Wed, 07 Jul 2010 20:53:10 +0000

Terry,

Thank you for the insight. And I understand the renting of the Gulf brand but the two words “gulf” and “oil” have such a negative connotation right now, they could have timed it better.

- Andy

Comment on Timing is Everything by Terry Rooke

Terry Rooke — Wed, 07 Jul 2010 20:33:05 +0000

Andy,

Gulf exists now only as a brand name. The company was acquired by Standard Oil of California in the 80′s.

Atlanta is a ‘distributor” market in oil company parlance with very few companies owning or operating their stations. A local distributer is “renting” the Gulf brand for his/her stations. These decisions have much more to do with cost reduction than with expansion. In this case, I haven’t seen any new outlets which would be expansionary, only conversions from other brands which is not.

Terry

Comment on Social Media and Community 2.0 Strategies by Arianne Norbeck

Arianne Norbeck — Mon, 05 Jul 2010 20:15:50 +0000

Excellent story!

Comment on The Power Of Being Passive In Social Media by asabend

asabend — Wed, 02 Dec 2009 13:10:36 +0000

MIT Sloan article on using Twitter conversations to help your business succeed http://sloanreview.mit.edu/business-insight/articles/2009/5/5152/follow-the-tweets/

Comment on The Power Of Being Passive In Social Media by asabend

asabend — Wed, 02 Dec 2009 13:08:26 +0000

A WSJ article on how IBM, Harrah’s and others are using social media to drive campaigns.

http://online.wsj.com/article/SB10001424052748703819904574551562382557556.html?mod=crnews

Comment on Don't Wait For Consumers To Start Spending Money Again by asabend

asabend — Wed, 02 Dec 2009 12:43:40 +0000

Proof Hyundai did the right thing regarding their assurance program: Sales are up in the U.S. while other automakers are flat. http://www.ajc.com/business/november-auto-sales-hyundai-221089.html

Comment on RedBox Succeeds With Blue Ocean by asabend

asabend — Wed, 02 Dec 2009 12:39:51 +0000

Blockbuster’s response to RedBox as noted in the Wall Street Journal.

http://online.wsj.com/article/SB10001424052748703300504574568183167385274.html

Comment on RedBox Succeeds With Blue Ocean by asabend

asabend — Wed, 02 Dec 2009 12:38:43 +0000

A recent WSJ interview with CEO of RedBox. http://online.wsj.com/article/SB10001424052748704498804574563661447032766.html

Comment on Is Your Brand Indispensable? by Andrew Whitney

Andrew Whitney — Tue, 01 Dec 2009 17:47:17 +0000

It begs the question, why are the stores choosing one product over another? They may appear to be distinct, but are they really that different?

Comment on Is Your Brand Indispensable? by Shira Miller

Shira Miller — Tue, 01 Dec 2009 15:00:04 +0000

Andy – great insight. We try to become indispensable by learn more about all aspects of a client’s business beyond just PR – allows us to give better advice and explore new opportunities before the clients thinks to ask.