Why You Might Want To Consider Having An Active Facebook Page

0 CommentsWednesday • July 14, 2010 • by admin

There is significant debate over whether creating and managing a Facebook fan page is worth the time and investment.

A recent study conducted by Syncapse and Hotspex suggests it is.  In their June 2010 review of 20 consumer brands, ranging from Nokia to Secret to McDonalds, they found:

• The average Facebook fan spent $71.84 more than the non-fan on a given brand
• They are 27.7% more likely to continually use the product
• They are 40% more likely to recommend the product
• Affinity for the brand is 2.5 times that of the non-fan

Furthermore, Syncapse and Hotspex positions the average fan value at $136.38 versus a non-fan, using a formula that incorporates actual spend, loyalty, recommendation, earned media value and acquisition,

It’s no surprise that people who “like” a brand on Facebook have a greater affinity for a brand; Syncapse and Hotspex has now assigned a dollar value to it. The whitepaper can be downloaded from Syncapse.

If your audience is on Facebook, it’s time to reevaluate how you can interact with them.

Posted in: Marketing ROI

Tagged with: brand affinity, Customer Value, Facebook, Hotspex, marketing, Syncapse

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