Our Founder
Andrew S. Abend
Abend started M Is For Marketing to help companies reach their business goals through more effective marketing, and to maximize how they position themselves throughout their organization.
Abend brings 18+ years experience in branding, account planning, research and advertising for a wide range of companies – from start-ups to billion-dollar corporations.
He is known for evaluating a company’s marketing plan and determining how to make it more effective.
Additionally, Abend not only helps companies develop a relevant and motivating brand position, he shows his clients the way to embrace it throughout their organization.
Prior to starting M is for Marketing, Abend founded Abend & Moore, an advertising agency specializing in entrepreneurial brands.
Before Abend & Moore, Abend was Account Director at EAI where he led the branding and corporate communications efforts for Accenture and Dow Jones & Co. He also helped brand companies such as Orkin Pest Control, UUNET/MCI Worldcom, Eaton Corporation, and Delta Air Lines while working at J. Walter Thompson, JWT Tech (formerly Donino White & Partners), Sawyer Riley Compton and BBDO.
Abend serves as a Atlanta Montessori International School Education Foundation Director and on Imagine It – The Children’s Museum of Atlanta’s marketing committee. He is also a member of Vistage and BBA Leadership Development.
He holds a Bachelors of Arts degree in Political Science from Washington University in St. Louis, has two young boys and has been married for 13 years.
